It's Open - Social Media Strategy Consultancy

LinkedIn is often seen as the ‘professional social network’, and yet the number of companies using it to actively search for candidates, rather than check up on them pre-interview, is still fairly low. Only .

Considering the site just passed the 100 million-member mark, this seems like a huge waste of resources.

Not sure why you should use LinkedIn for your recruitment? Here are five reasons.

• You can search by a keyword or term. You don’t even have to have an upgraded membership to do this. Simply type in your requirements, like ‘finance director’, and you’ll come up with hundreds of people who match your requirements, who you can then whittle down by location, connection and experience.
• In general, active LinkedIn users update their profile more often than they would update a job site CV, which means you have the latest information.

• Recommendations are built in, so you can quickly see what others think of a potential candidate without going through the process of sending out reference forms.
• You can see what contacts you have in common. Therefore, you can ask for an introduction – or check what they think of the person – before making contact.
• Allow the job hunters to come to you. Build a LinkedIn page for your business and you can display all your vacancies within your group. Job hunters will then come across your page when performing a job search.

Do you recruit on LinkedIn? What do you think about it?

This entry was posted on Wednesday, April 13th, 2011 at 9:37 am and is filed under Social Networking. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.