Over the years, First Direct has won many awards as a brand for its highly innovative customer service strategies. Now it is turning its attention to social media.
A week tomorrow, Tuesday (May 25), the head of brand for First Direct, Natalie Cowen, is joining a session to share with members of the Social Media Leadership Forum how First Direct is developing a real-time feedback site called ‘Live‘, for customers to relate the good, the bad and sometimes the very ugly through forums, social networks and blogs.
First Direct will be revealing the thinking behind their unique strategy for protecting their brand through social media and how they are looking to use social media to build trust in the bank.
This is an excellent opportunity for members of the Social Media Leadership Forum to gain specialised insights into the latest techniques for online brand reputation management in the context of the rapid rise of social media.
If you are a member of a leading organisation and you would like to join the Social Media Leadership Forum then please get in touch. You can email me directly: or phone:
The Social Media Leadership Forum is run by ItsOpen (itsopen.co.uk) and is designed to help organisations harness social media tools to successfully protect and build their reputations online.