Interesting by DuPont’s E-Marketing Manager, Gary Spangler, explaining the strategy behind a series of social media video clips. They are pulling in a steady audience although the series is more than two years old. The videos came from archives of DuPont product testing videos.
I think this underlines how you need to look to what is within your organisation which would be genuinely interesting to share with others outside. Also, there is plenty of scope for creativity when it comes to using video clips.
Some other posts you'll find interesting: