Do Twitter ads work? That’s a question that since Twitter launched its Promoted Tweets in April, an ad format based on keywords that comes up in search results.
Since last month, advertisers also have the Promoted Trends option, a daily listing at the bottom of a list of worldwide trending topics on each user’s Twitter homepage, which they are using to provide links to landing pages.
Brands to have tested the water so far include Disney, Sony, cable TV channel TNT, Nike, and Starbucks. But there’s no word as yet on how the ads are performing.
Sceptics think that most of Twitter’s 105 million users will simply learn to screen them out, even though some marketers will find them appealing simply because it’s Twitter. The first surveys on the subject are keenly anticipated.