Quite a few leading communications professionals I meet are nervous about losing control when they engage with social media and what they would do if their responses triggered an avalanche of replies on different topics.
Communications professionals do not need to be technologists. But they cannot be afraid of technology. Every communications professional needs a set of skills as a user of social media. Twitter, blogs, videos, podcasts, etc, are all technology trends that are boosting communications power in the marketplace. Add to that the power of technology on new mobile devices and you have great opportunities to gain competitive advantages in the way you leverage the technology to expand your customer base.
You need to make sure you are prepared when you try out these new methods of communications. But you don’t want to be one of those ‘who doesn’t get it’.
The new world of social media is happening now. Don’t be left behind or be playing catch up. The numbers and uses of social media today are compelling and continue to grow, especially globally. The key challenge is not control but to determine when and how you use these powerful new tools.