Charlene Li, author of Groundswell, in ItsOpen podcast interview

charlene-liCharlene Li, author of the best-selling book, ‘Groundswell: winning in a world transformed by social technologies’ , has agreed to do a podcast interview with ItsOpen, as part of our on-going podcast series.

We are thrilled, as Charlene is one of the world’s foremost thinkers on social media and emerging technologies. She discusses these topics on her blog, The Altimeter.

Charlene is one of the most frequently-quoted industry analysts and has appeared on 60 Minutes, The McNeil News Hour, ABC News, CNN, and CNBC. She is also frequently quoted by The Wall Street Journal, The New York Times, USA Today, Reuters, and Associated Press. She is a much-sought-after public speaker and has presented frequently at top technology conferences such as Web 2.0 Expo, SXSW, and ad:tech.

Most recently, Charlene was a Vice President and Principal Analyst at Forrester Research. She joined Forrester in 1999, after spending five years in online and newspaper publishing with the San Jose Mercury News and Community Newspaper Company. She was also a consultant with Monitor Group in Boston and Amsterdam. She is a graduate of Harvard Business School and received a magna cum laude degree from Harvard College.

Charlene is the mother of two kids and blogs about that experience on her personal blog, Midnight Musings and at Silicon Valley Moms Blog.

If you have any questions which you would like us to put to Charlene, we are interviewing her at the end of this month. Please submit them as comments at the foot of this piece,  and we will do our best to find time to put them to Charlene.

2 Responses to “Charlene Li, author of Groundswell, in ItsOpen podcast interview”

  1. Chris Herbert Says:

    I’m looking forward to this podcast. Two areas may be worth chatting about.

    First, maybe have some stories of how b2b companies are using social media. Along the lines of Emerson Process Management for example.

    The second area of interest is how small to medium sized businesses are adopting social media cost effectively. Blendtec is a great example in the book. Why is this important? Over 90% of businesses in the U.S. fall in the smb segment. The ROI business cases cited in the book are great but I think most of them are Enterprise sized.

    Thanks for doing this.

    Chris Herbert

  2. rob Says:

    Thanks for the suggestions, Chris. We’ll try to work them in.

Leave a comment