Ads and earned media on Facebook
Nielsen has just produced a report looking into advertising on Facebook, and makes the distinction between paid- for media and earned media. The report argues that a combination of the two is most effective.
Earned media refers to the more natural online community sharing of content. It’s a bit like a classic combination of PR supporting advertising. Only that traditional PR techniques don’t really apply to the world of social media. It’s more a case of giving your audiences genuinely relevant information they are very interested in and likely to share. Rather than bombarding them with news you think they should be interested in!
Some other posts you'll find interesting:
- ItsOpen Social Media Insight Reports
- Encouraging customers to share your content
- Social Media puts key audiences in charge
