10 steps to a powerful content strategy

It's Open Consulting - 10 steps to a powerful content strategy

The axiom that ‘content is king’ has been with us since the dawn of the web. But these days, it’s not enough to just produce a lot of content and hope that some of it works. With multiple platforms from blogs to websites to Facebook to email newsletters to Twitter — each with its own tone, culture ( more…)

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Time for a social media spring clean?

How often do you go to register to a new site, and see Facebook and Twitter as options for signing in? It’s an easy option, saves you time inputting all your details and can also help you find other Facebook and Twitter people in your network on the site. Handy, but just how many sites do you give ( more…)

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5 ways to make your social media strategy more effective

We’re bombarded with advice on how to have a successful and effective social media strategy. But sometimes, it’s the simple common sense advice that really hits home. The below infographic from PRMarketing.com outlines the five basic steps for social media success. Be Active – Engage ( more…)

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Posting to Facebook through a third-party app reduces likes and comments

Those who use social media for professional or business reasons often turn to applications like Tweetdeck or Hootsuite to post on Twitter, Facebook and LinkedIn. It’s quicker, easier and means you can schedule all your posts at the start of the week if you so desired. But a new study suggests ( more…)

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