No social media site has a divine right to dominance on the web. Just ask MySpace. Facebook has clearly eclipsed it. The internet is a global social networking tool. People will always use it for social networking but the specific sites they visit will change. After all it only requires you to click somewhere else – it’s not a time-consuming undertaking, like joining a new bank or moving house.

Whilst Twitter is still very much part of the fabric, small voices of dissent are emerging and competitors are starting to nibble Twitter’s turf. Or are they?! Worth a read so you know where trends could be emerging.

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