Here’s a bold prediction. Gartner has decided that social media will start to replace email as the primary means of communication within as little as four years. Its research suggests that by then a fifth of organisations will be using it as their key communication medium, driven by greater security, the ability to create their own networks and greater tolerance of employees using personal accounts at work.
Gartner also predicts that in the next couple of years more than half of global businesses will be blogging in some form.
But it also sounds a warning about letting IT departments handle social media projects, many of which will fail. What’s needed is not an IT solution but a social solution that targets specific business value, which will mean developing a different set of skills.
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