Shell has launched a climate change blog with the aim of entering into personal conversations with its key online audiences.
Written by its climate change advisor, David Hone, the blog is focusing on the practical aspects of tackling climate change.
As well as his work for Shell, David Hone is a board member and Vice Chairman of the International Emissions Trading Association (IETA). He works closely with the World Business Council for Sustainable Development and has been a lead contributor to many of its recent energy and climate change publications.
Shell is a client of ours and we are advising the media team on how to develop the blog with social computing consultancy Headshift.
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