MySpace relaunches as a “social entertainment destination”

The New MySpaceWhen was the last time you logged into MySpace? If, like the majority of users, you’ve barely touched your MySpace profile since the younger, hotter Facebook came along, you’re in for a bit of a surprise.

Gone are the seizure-inducing graphics, replaced with a sleeker, more grown up layout. Even the logo has had a revamp. And it’s not just the looks that have changed. MySpace has a new goal, to become “the leading entertainment destination that is socially powered by the passions of fans and curators.”

The new MySpace is more about music and entertainment, then its old slogan of being “a place for friends.” Essentially, it has pulled away from the social network approach operated for the last seven years, and refocused on their main strength, entertainment pages.

MySpace users can now win badges and recognition for creating content, following a similar process to location-based networks like Foursquare. There’s also a place for trending topics, like Twitter, so their social media focus hasn’t entirely shifted. It’ll be interesting to see how this new approach pans out, considering how much the social media landscape has changed since their original entry.

The launch started on October 26th, but will be rolled out throughout November. There’s also iPhone and Android apps planned for next year, and a mobile browser sometime next month.

It’s a big change, but an essential one considering the previous status of MySpace.

What do you think? A bold new direction, or one last attempt?

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