It’s Open – Social Media Strategy Consultancy

Jeff Jarvis is a journalism professor at the City University of New York. This week he has contributed a short article to Media Guardian. The piece uses the credit crunch and the way it has been reported as an example of how we are witnessing “the end of the story as we know it”.

The piece discusses how complex stories need to be explained using a variety of media so that the news can be “updated, corrected, expanded, discussed, linked.”

If you’re trying to convey a complex story on behalf of your organisation I think you’ll find the article really thought provoking.

Some other posts you'll find interesting:

1. Why Social Media Fails
2. When social media turns bad
3. Why you shouldn’t put all your social media eggs in one basket

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