Some companies dive in and quickly set up a Facebook page and then wonder why they don’t have a thriving community.
With millions of people using Facebook, this is arguably a far more important environment for brands than traditional media. But brands need to think through carefully how best to participate. Traditional PR communications methods will not work in this environment and brands need coherent Facebook strategies to ensure they enjoy a sustainable presence.
Just because it might be easy to set up a Facebook page, it is not easy to build a thriving community.
Here’s an interesting piece discussing how best brands can get involved in Facebook.
Some other posts you'll find interesting: