Coca-Cola launches world travel with social media

Using an “Open Happiness” theme,  Coca-Cola has selected nine potential brand ambassadors to visit every country where Coca-Cola is sold and discover what makes local residents in each nation happy.

Before Expedition 206 starts, Coke is letting fans select the final three team members out of the remaining finalists. The winners will travel 150,000 miles to 206 countries during 2010, documenting the experience through blogs, social media sites, video, and photographs.

Learn more.

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