A novel car campaign

Hyundai is the latest car maker to shift to social media for its advertising. It’s innovative launch campaign for the 2011 Sonata this summer uses conventional television ads but centres mainly on testimonials from prospective buyers on YouTube and .

The company’s Facebook page invited applications to join a test drive campaign and post uncensored comments recorded by a hidden camera. These are also featured on the TV spots and YouTube.

More details here.

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