Happy Birthday Facebook!
The social media networking site Facebook is five years old which in itself seems incredible. The fact it has become such a part of our cultural landscape within such a short period of time is breath-taking.
So how has Facebook affected how businesses and organisations communicate? Such is the influence of Facebook, people have been fired for criticising their employers on this social network. HSBC was forced to stop charging interest on previously free overdrafts to students after a vigorous Facebook campaign. Cadbury bowed to public demand after about 90 Facebook groups called for the return of Wispa (although some marketers suggest it was a stunt). A campaign on Facebook to bring back National Service, though, has floundered!
Barack Obama has shown the importance of businesses connecting with audiences where they are. He did not win last year’s election on Facebook but he had more than five million ‘friends’. John McCain had about 500,000. So that probably helped! One of the interesting facts about Facebook is that it is opening up and creating where you can make your Facebook profile more mobile across the web and other connecting technologies.