Watch PepsiCo’s social media monitoring operation
Here’s a YouTube of how PepsiCo is monitoring what people are saying through social media about its brand.
The company has a control room with banks of screens. It looks like a TV production room. But maybe it’s a glimpse of the future: showing how brands will need to re-organise themselves to keep fully informed about how stories and comments about their campaigns are playing out across the social web.
