It's Open - Social Media Strategy Consultancy

by ItsOpen

Thought the touch screen technology seen in films like Minority Report was far away in the future? I think even the creators behind that film would be surprised by how fast technology has caught up. Tablets and touch screen phones are now commonplace. So, what next?

A new video from Gorilla Glass manufacturer Corning shows exactly what they’ve got planned for the short-term and long-term future. By the looks of things, touch screen technology could change everything from our choice of wardrobe and drive to work, to education in schools and augmented reality.

It’s a fascinating watch. Take a look.

Apple fans are a passionate bunch (I say that as One Of Them). But those who don’t own an iGadget can be just as passionate about their distaste for the fruity brand. Especially Apple’s competitors.

While some of them can come across – well – a bit bitter, Samsung has decided to create quite a clever advert based on this competitiveness. It follows a line of people waiting for a new phone launch (not named but various hints suggest it’s an Apple product). While waiting, they notice a few people nearby using a Galaxy S11, and ask to see it. While some are impressed others dismiss it, with one man saying “I could never get a Samsung, I’m creative.” To which his friend replies “Dude, you’re a barista.

Samsung has managed to suggest that Apple users are brand lemmings, without actually saying it’s Apple!

It’s been a bad few weeks for Blackberry. Several days without email or BBM has had Blackberry users up in arms. The company hasn’t really helped matters by making little apparent effort to communicate with customers, leaving many feeling neglected.

Unfortunately, this all happened in the same week the Apple iPhone 4S launched, leading to inevitable articles about whether users should abandon their loyalty to Blackberry for the latest Apple product. And the new iPhone certainly outdid itself: even with update issues on iOS 5, the phone reached a record one million sales in its first 24 hours on sale.

Anyway, for those stuck in a contract with Blackberry for a while longer, this video from Ronnie Corbett and Harry Enfield may cheer you up.

Thanks to a stream of clever adverts, T-Mobile has gained a reputation as a brand with its finger on the pulse of popular culture. They’ve followed up April’s Royal Wedding spoof with a video with an alternative version of Angry Birds.

Players are invited to take part in a seemingly normal game of Angry Birds. However, all is not as it seems…

Watch the video to see what happens.

This video is a great way of combining popular technology with guerrilla marketing,

YouTube has released a video detailing the ins-and-outs of copyright infringement in video, and how to avoid it.

Created using the popular cast from Happy Tree Friends, the light-hearted video has a serious message to anyone who receives a valid copyright notification. Users need to watch the entire video and answer a small survey on the content before they are allowed to upload any further videos.

Are you familiar with copyright rules and regulations with videos?

T-Mobile is a brand that knows how to combine social media and hot trends to create virals. Last year, it dominated YouTube and TV advert slots with its flashmob dances in Liverpool Street Station.  This year it created a singing group to greet air passengers at Heathrow.

Now, T-Mobile has combined one of the hottest videos of the last five years with one of the hottest events of the year.

The T-Mobile Royal Wedding

Following the huge success of Jill and Kevin’s Wedding Entrance Dance, T-Mobile has recreated it using lookalikes of the Royal Family. Even The Queen shakes her thang down the aisle.

Unsurprisingly, it’s another huge hit for the phone network, proving that it definitely has its finger on the pulse when it comes to popular culture and the benefits of video media.

Are you a fan of T-Mobile’s viral videos?

Of all the big social media sites, YouTube is probably one of the most hardest to enter if your creative skills are limited. There’s a select number who create interesting, interactive and arty videos, while the rest of us can merely observe. In fairness, there’s a large number of people that create frankly bizarre videos, but that’s all the fun of YouTube.

However, they have recently extended their creation features, to embrace those who fancy trying their hand (or mouse) at animation.

The new features, over on include Stupeflix Video Maker (for sleek slideshows), GoAnimate and Xtranormal Movie Maker (probably a name you know from various virals.)

The downside of a move like this means we’re likely to see an increase in YouTube animations that are…well, a bit rubbish really. I fear the nation’s teenagers will recreate their teenage dramas in animation form.

On the upside, we might find the next Nick Parks. Which is good, I guess.

Source: Mashable

Are you tempted to become a YouTuber now?

No mobile game has made quite as big an impact as Angry Birds. Um, apart from Nokia’s Snake in the 90s.

Its popularity has extended to soft toys, T-shirts and now a TV series. But what if it made it to the big screen?

We like to think it would look a little like this…

Are you an Angry Birds addict?

Facebook has done plenty of profile pimping in the last year. But one thing we haven’t had the ability to do is to change our profile picture to a profile video.

Now Flip Video, the shoot-and-share HD video camera loved by bloggers and convenience fans alike, has launched a Facebook application that lets you “Flip Your Profile.”

Released on Valentine’s Day this year, it allows users to upload videos onto the profile picture section of their fanpage. This is likely to make it a popular feature for celebrities (particularly musical artists), and big brands who want to take advantage of the potential advertising opportunity.

It’s really simple to use. Go to the , and follow the instructions. The instructions are as basic as choosing your browser (from Chrome, Firefox, IE and Safari) and connecting your profile with the app. Once you’ve done that, you send your Flip Video to . You can also use other videos, although the video quality isn’t guaranteed.

Check out the video below to see how it works.

How would you use Flip Video in your Facebook profile?

Rejoice, fans of the shower gel hunk! Arguably one of last year’s best YouTube virals, the Old Spice man has returned to remind us why Old Spice is the best shower gel for Real Men.

Old Spice have, quite wisely, kept Old Spice man on for another year of seducing the general public with his looks and smooth lines. Could we soon be seeing a repeat of the Compare The Meercat sensation, with t-shirts, books, mugs and cuddly toys hitting the market?

Are you glad to see the return of Old Spice man?