Helping Royal Dutch Shell join climate change conversations
In recognizing that the debate about climate change has ended, Royal Dutch Shell decided to focus on the policy associated with mitigating climate change. Shell wanted to engage the informed public on the topic of climate change policy through a very personal venue. In January 2009 rather than relying solely on traditional media or advertising, Shell opted to launch its first ever public blog on the subject of climate change.
Shell selected David Hone to author the blog. David serves as Shell’s Senior Climate Change Advisor and is also a board member and vice chairman of the International Emissions Trading Association. Read the rest of this article »
