Using social media for B2B marketing
ItsOpen was asked to plan and facilitate a knowledge-sharing day for a world leading enterprise technology company. The aim of the day was to plot a B2B social media marketing plan.
We started the day with an overview of key trends and developments in social media, identifying the opportunities and the risks associated with each trend.
We shared industry relevant examples of companies already engaging in B2B marketing campaigns using social media and evaluated their success.
One of the key challenges brought about by social media is that organisations increasingly have to become publishers of their own content, rather than rely on established media companies or agencies to do it for them. In this context we first looked at examples of what makes engaging B2B content, followed by two interactive sessions where we shared and discussed ideas to help the team start the process of creating a good practical plan for content production based around everyday activities.
