Major Supermarket analyses social media to understand their customers better
ItsOpen was asked to help a major supermarket discover what its customers were saying about the brand online. The work explored what customers were saying and sharing about particular products and services, and what social media tools they were using.
Insights from the project revealed how supermarket customers are using social media in general, as well as what kinds of conversations they are having on what platform.
As in this case, good social media analysis can teach you a great deal about your customers and the data can be used in decisions on brand strategy.
