Does a huge social fanbase equal a trusting relationship?
A lot of businesses work hard at building a social media following, only to find the sales don’t exactly follow suit. It’s frustrating, but this infographic is useful in showing why this situation can occur.
It seems that a following doesn’t necessarily go hand-in-hand with brand-trust. Case studies from Starbucks, Burger King and Clinique show how actions and promotional activities can have a negative impact on the opinions of followers.
Infographic via Uncluttered White Spaces
