Ever stumbleupon a marriage proposal?

We’ve seen a fair few romantic, and clever, proposals using technology over the years. One gentleman did it over Twitter, one guy proposed in the cinema (I may have sobbed big girly tears at this one) and one opted for Groupon. There are enough geeky proposals out there for Mashable to round-up some of the best.

So it was inevitable really that someone would Stumbleupon another good proposal idea…

She seems slightly underwhelmed, but props to him for making such an effort to put it together (and for Stumbleupon to help him out)

Which proposal is your favourite?

Source: Mashable

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Posting to Facebook through a third-party app reduces likes and comments

Image representing HootSuite as depicted in Cr...

Those who use social media for professional or business reasons often turn to applications like Tweetdeck or Hootsuite to post on Twitter, Facebook and LinkedIn. It’s quicker, easier and means you can schedule all your posts at the start of the week if you so desired.

But a new study suggests that posting through a third-party app can cut likes and comments by a huge 88%, in comparison to posting directly on Facebook.

Applum, creators of Edgerank Checker, studied more than a million Facebook updates on more than 50,000 pages to come up with the findings.

There are a number of reasons why posts from third-party apps could get less likes and comments:

  • Certain apps, like Networked Blogs, get grouped together in the News Feed, which makes them less visible to users. They often get minimised, so you have to expand them to view (even if they’re from different pages)
  • Facebook users click-through less to short URLs, which tend to be used by apps like Hootsuite and Tweetdeck to track clicks and fit them into tweets, than long ones. In fact, engagement levels are three times higher for long links than shortened ones.
  • Shortened links don’t tend to transfer particularly well to Facebook. Hootsuite does let you add a thumbnail and description, but Tweetdeck doesn’t yet.
  • Just as users are suspicious of shortened URLs, some are also nervous around particular logos next to a status. Particularly given all the Facebook scams doing the rounds.

So what’s the solution? It’s impractical for many businesses to post their statuses straight to Facebook every day. It also makes it harder to post at the best posting time.

Perhaps the key is to finish a Facebook status in the same way you’d finish a blog post – with a call to action. Ask your fans for their input,and you can increase the engagement.

Here’s our call to action: How would you suggest businesses can get around this?

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ROI from Social Media: An infographic

One of the questions people ask most often about social media is about ROI. The trouble is, it’s difficult to answer it. Engagement is tough to measure, and more important it’s hard to link engagement with sales, as it doesn’t always immediately lead to an increase in sales. Often social media is more about providing a more interactive level of customer service and a better brand image, than simply bringing in new sales.

That said, this infographic from Visual.ly presents some pretty interesting stats about ROI and social media, in particular related to how enterprise social software can improve employee relations as well as customer relations.

It would suggest that employee turnover is lower when employers use enterprise social software – and that sales teams that collaborate using social tools see increased sales.

via


What social tools do you use within your business?

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The best tool for creating a social media policy

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With more businesses using social media as part of their marketing and promotional activities, and many employees using social media sites for personal use, the need for a social media policy is becoming really important.

There are several cases where employees have lost their jobs through the misuse of social media, while others have posted content that can reflect badly upon their employer. You only have to look at the recent blog posts on TechCrunch to see how an employee’s actions can affect the reputation of an employer.

Creating a social media policy is something most businesses should consider, but is often an intimidating task for those unsure of the right language to use.

The Policy Tool is an online tool for creating a social media policy, which takes all the work out of doing it for you. It’ll take you through creating it, step-by-step, by prompting you to enter the details relevant to your business.

The problem many businesses have with creating a social media policy, is that employees often claim it infringes on their right to free speech. This policy tool does deal with this, by allowing employees to create their own account but be clear to followers that they’re not speaking on behalf of the company.

My only issue with the tool is that it suggests people use the term ‘These views are my own’. This statement on a Twitter or Facebook bio actually has very little legal weight, so is effectively pointless. Perhaps a better course of action is to encourage users to avoid any mention of their employer, and keep their account private if in doubt. Unfortunately, this doesn’t stop employees from saying negative things about the company entirely, but very little can be done about that.

Do you have a social media policy?

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