With more businesses using social media as part of their marketing and promotional activities, and many employees using social media sites for personal use, the need for a social media policy is becoming really important.
There are several cases where employees have lost their jobs through the misuse of social media, while others have posted content that can reflect badly upon their employer. You only have to look at the recent blog posts on TechCrunch to see how an employee’s actions can affect the reputation of an employer.
Creating a social media policy is something most businesses should consider, but is often an intimidating task for those unsure of the right language to use.
The Policy Tool is an online tool for creating a social media policy, which takes all the work out of doing it for you. It’ll take you through creating it, step-by-step, by prompting you to enter the details relevant to your business.
The problem many businesses have with creating a social media policy, is that employees often claim it infringes on their right to free speech. This policy tool does deal with this, by allowing employees to create their own account but be clear to followers that they’re not speaking on behalf of the company.
My only issue with the tool is that it suggests people use the term ‘These views are my own’. This statement on a Twitter or Facebook bio actually has very little legal weight, so is effectively pointless. Perhaps a better course of action is to encourage users to avoid any mention of their employer, and keep their account private if in doubt. Unfortunately, this doesn’t stop employees from saying negative things about the company entirely, but very little can be done about that.
Do you have a social media policy?