Ford has launched a fascinating social media initiative to speak with audiences who don’t read the motoring press or who don’t read motoring blogs. It is a collaborative art project where people are encouraged to share images which express their sense of now and it is linked to the Ford web site. It is an interesting example of using social media in a highly creative way to engage with stakeholders who feel traditional media has nothing to offer them.
At ItsOpen we are developing blogger outreach programmes and increasingly I think companies will realise that they need to use social media more imaginatively in order to gain interest and attention. Traditional ways of communicating do not work well within a social media context. It is time for a different kind of conversation.