We always knew that a brand as iconic as Woolworths could never really die. Sure enough, it is fast re-emerging as an online entity, thanks to Shop Direct, the shopping giant which owns Littlewoods. And the team responsible for getting it back on its feet are making full use of social media.
The brand has a Twitter presence and a blog, which has already attracted 250,000 visitors, as well as several hundred comments - apparently many people are desperate to know when their favourite Woolies items are going to be available again. A recent post reveals that more than £14,000 was raised for a retail workers charity from selling stocks of Pick n’Mix on eBay.
Group chief executive Mark Newton-Jones says: “We want to make the most of the excitement and conversations that are already taking place online around Woolworths, and the blog is the ideal place to do that.”
It makes sense. Woolworths is so much a part of British life, it’s demise was always going to be a talking point, and social media is the ideal way to promote its reappearance.