‘Twitter Means Business’ author talks with ItsOpen

twittermeansbusinessWhat does Twitter mean to your business? With more and more companies including the likes of Dell, Comcast, PepsiCo, JetBlue Airways and Whole Foods using Twitter, we speak with Julio Ojeda-Zapata about his new book, ‘Twitter means business: how microblogging can help or hurt your company’.

In a wide-ranging interview Julio Ojeda-Zapata talks with Justin Hunt, founder of ItsOpen, about:

* Why companies should use Twitter
* Evidence of Twitter increasing sales
* Whether Twitter is applicable to B2B as well as B2C marketing
* Which company is doing the best with Twitter
* How companies should best approach Twitter
* How companies can resource using Twitter as a customer channel

You can hear the interview below.

If you would like to discuss any issues raised by this podcast or are
interested in developing a Twitter strategy for you business, please
contact Itsopen at:

julioheadFor more details about the book and to buy a copy please click here.

Listen to the interview:

or download the mp3 (14mb)

Share and Enjoy:
  • Digg
  • Sphinn
  • del.icio.us
  • Mixx
  • BlinkList
  • Blogsvine
  • Furl
  • Live
  • Ma.gnolia
  • NewsVine
  • Pownce
  • Reddit
  • Slashdot
  • TwitThis

3 Responses to “‘Twitter Means Business’ author talks with ItsOpen”

  1. Twitter means business! - Bloggerati - Blogs - Brand Republic Says:

    [...] https://itsopen.co.uk/twitter-means-business-author-talks-with-itsopen [...]

  2. Ian Wright Says:

    Justin, finally someone is getting the word out to the media community mainstream on Twitter.

    I have actively been on Twitter for a few months and the opportunities as this grows are huge!

    There are real commercial opportunities here but only in a carefully considered manner!


  3. Suzie Shore Says:

    Great interview piece on Twitter. I run a very small business and have been experimenting with it.

    I’ve been surprised at how more connected I feel and its ability to quickly build new relationships is amazing.


Leave a comment