• The Social Business - An Introduction

    Creating the Social Business – an introduction

    Our endlessly evolving communication technologies have already revolutionised the ways we communicate as private individuals. They have changed the ways broadcasters, newspapers and our favourite entertainments reach us – how we find them. How we find all kinds of information, ( more…)

  • First direct2

    first direct – The Future of Customer Service – research report

    The pioneering online bank first direct commissioned a research report from It’s Open on the Future of Customer Service. The key findings of the report, written by Dr. Andrew Currah, are reproduced here, along with interviews with the author and Natalie Cowen, Head ( more…)

  • Met office1

    We helped the Met Office strengthen its reputation

    We’re used to getting the weather reports from television, radio or the web. But these days we can also talk with the forecasters directly. Here the Met Office’s Dee Cotgrove talks about the organisation’s increasing use of social media. The Met Office is one of Britain’s ( more…)

Consulting

Our consulting practice is centered on helping organisations become Social Enterprises. This means showing, teaching and managing a company’s move into a web-based, networked ( more…)

Research

Our research projects are commissioned by clients who want to understand the future developments within their area of business. In the case of First Direct, we analysed the ( more…)

Networks

It’s Open are the founders of the Social Media Leadership Forum, a business network where executives collaborate, learn, share ideas and agree best practice strategies for ( more…)

Social Media Leadership Forum

The Social Media Leadership Forum is where leading companies convene. Its purpose is to help executives collaborate; learn, share ideas and agree best practice strategies for successfully engaging with social media to improve the performance of their organisations: www.smlf.co.uk