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first direct – The Future of Customer Service – research report

First direct2

The pioneering online bank first direct commissioned a research report from It’s Open on the Future of Customer Service. The key findings of the report, written by Dr. Andrew Currah, are reproduced here, along with interviews with the author and Natalie Cowen, Head of brand and communications at ( more…)

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Keywords

  • Customer service
  • Dr. Andrew Currah
  • Financial services
  • first direct
  • Research report
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