It’s not just private companies that want to harness the power of social networking. Local authorities are also recognising its value as a means to provide easy and accessible information about policies and services.
The Local Government Information Unit is encouraging local councils to use social networking sites as a means to increase young people’s participation in the democratic process. It sees this as an ideal way for citizens to be directly involved in the creation of new policies and participate in debates about issues that affect them.
The Unit has called on councils to work with service providers to develop this further. One authority that has responded to the challenge is Glasgow City Council, which has commissioned its very own technology platform. Called Huzu, it has been built by social media company DA group.
Read more about this project here.