Insights into Asda’s social media programme

Dominic Burch, head of corporate communications for Asda, recently gave an entertaining and fascinating talk to members of the Social Media Leadership Forum about how the company is harnessing social media tools.

You can download an audio clip and hear Dominic’s talk here.

Here are some relevant Asda social media initiatives:

Your Asda
Aisle Spy
The Green Room
on You Tube

Asda is a member of the Social Media Leadership Forum which is run by ItsOpen (

If you work for a large organisation and/or well known brand and would like to become part of this growing community, where you can learn how best to protect and build your reputation online, please get in touch: . We would love to hear from you.