It's Open - Social Media Strategy Consultancy

Here’s an interesting survey suggesting that a business really can benefit from a presence on social media. Nearly eight out of ten respondents said that following a brand on Twitter increased the chance that they would recommend it to a friend, and for Facebook the figure was a healthy 60%.

Why do users become brand fans? On Facebook, the main reasons were being a customer (49%), to show support (42%) or to benefit from discounts and promotions (40%). Just over a third said they did so because they found the brand entertaining. On Twitter, being a customer scored 51%, followed by discounts (44%) and entertainment (42%).

These are quite substantial figures, and should encourage marketers who are already active on either or both of these sites, or else provide an incentive for those who have yet to take the plunge.

Full details here.

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