Where’s your PR focus? The Observer or Twitter?
The latest user numbers for Twitter are frankly staggering. According to ComScore, Twitter had racked up 44.5 million unique users by June 2009. This total in itself is mind boggling enough, but when you realise that it represents a growth of 7 million users from the previous month and an astronomical 1460% growth from its base of 2.9 million in June 2008, the numbers take your breath away.
In a seperate piece of research Nielsen has discovered that adults use Twitter at twice the rate teenagers do. Only 16% of Twitter users are under 25.
All this adds up to a rapidly changing media landscape. Companies that align their communications strategies with a diminishing ‘traditional media’ sector will be increasingly missing the opportunity to have conversations with their customers and stakeholders. As if to underline the point, rumours that Guardian Media Group is going to close the Observer won’t go away. If the world’s oldest Sunday paper is under threat then the shift away from traditional media channels is becoming very real indeed.
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