What are we working on?
Thought readers of our blog would be interested to have some background on the key social media activities we are working on for our clients:
Media Blog: we are helping a leading global organisation to create and launch a media blog so they can join conversations with journalists and other key onstituencies. We are helping to develop the editorial policy; we will be providing training to the media team and we are going to be developing a blogger outreach/contact programme to help raise aware of the new blog.
Twitter Strategy briefing: we are preparing a Twitter briefing for the media relations team of a leading global organisation. This is designed to explain how other companies are using Twitter; the results of using Twitter and how it can be used to engage with journalists/ report financial communications/distribute news and provide coverage on live events. We are also going to be explaining how you can build relevant followers for your Twitter channels.
Social Media audit: we are carrying out a social media audit for a global technology company to enable them to see what conversations are going on around their products and services on different sites, forums, blogs and on Twitter in different countries around the world. We are using a leading technology commentator to help us assess and analyse the results. We will then be making recommendations on how the company responds to these findings.
Blogging guidelines: we are developing blogging guidelines for a leading global technology company so the marketing team can engage with blogs successfully in order to participate in relevant conversations and share information and news about their latest products and services and issues in the marketplace.
Hope to be able to disclose the names and showcase the public social media work we are doing through the blog in due course.
Some other posts you'll find interesting:
