Twitter emerges as key source for UK web traffic

Robin Goad, research director of Hitwise, has come up with some fascinating insights into the rise of Twitter.

Namely, that in May 2009 Twitter was the 30th biggest source of traffic for other web sites in the UK, accounting for one in every 350 visits to a typical website.

Technophobes may grumble about the amount of attention that Twitter is gaining. But for all the enlightened communications professionals out there, this is yet more evidence that social media can really help you gain attention and influence.

Robin’s smart analysis is well worth a read.

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