It's Open - Social Media Strategy Consultancy

With Toyota facing a host of problems, it is interesting to see how they are using social media to grapple with the crisis.

Jim Lentz, president and chief operating officer at Toyota Motor Sales USA, recently took part in a live streaming Q&A on Digg Dialogg.

He answered the top 10 voted for questions from about 1000 submissions from the Digg community. He answered personal questions about the car he drives and about the problems that Toyota is facing and the background.

See here for more information about how the live Digg Q&A works.

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