The impact of real-time search on companies
The fact that search engines like Google are now incorporating tweets into search is a real game changer for brands and companies.
You might once have dismissed someone tweeting by saying ‘Oh, they have only got 20 followers.’ Now that no longer holds, because the results are coming up on a Google search.
To understand what this means in practice, read this interesting piece where experiments were carried out to see what impact using Twitter would have on research results in Google, and the implications for brands.
This development underlines the need for social media participation strategies. Focusing on static newspapers and magazines is no longer enough for companies who are concerned about managing their reputations. Equally, this presents some great opportunities for smart companies to use social media tools cleverly as a means to raise brand awareness and drive traffic to their sites.
