5 things I’d like to see happen in 2011

2010 was the year Foursquare ruled the check-in market, Facebook made a move to destroy emails and Groupon made group buying a mainstream activity. A busy year for social media fans, but 2011 looks set to be even bigger. In 2011, there are a few things I’d like to see. More brands revealing the ( more…)

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Samuel Gordon Jewelers see 30% revenue increase through social media.

Looking for an example of excellent ROI from social media in business? Have a look at Oklahoma City-based Samuel Gordon Jewelers. The high-end jewellery store has revealed the effect their social media strategy has had on their advertising expenditure. They currently spend $50,000 a year on marketing. ( more…)

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