Social media video competitions support empowered audiences
Social media video competitions are starting to gain popularity across the web.
With companies understanding that they don’t have much control over social media, they are realising that if they tap into the creativity of their customers and key audiences they can create something of immense value for their businesses.
Some of the video competitions are being tied to particular events or they are linked to specific products.
Take a look at these examples below from the IT sector. Other sectors are joining in too, and we will be sharing their examples with you as well in due course.
These social media video competitions underline the importance of enabling your customers to collaborate with you in creating, distributing, marketing, and supporting your products and services.
This is one of the golden rules of social media. Previously powerful organisations and governments were in control. But no longer.
Social media is enabling people to organise themselves and find and spread information and challenge old ways of doing things.
People are using social media to retain control. We are witnessing through social media the rise of the empowered audience.
So what can you do about it? One of the ways to handle this, is to look to give control to your audiences. A competition to create and submit videos does this and it can be very effective. As the audience is in effect doing your marketing for you. They are creating content about your business. Just take a look at the results here and here.
