It's Open - Social Media Strategy Consultancy

Here at ItsOpen we flag up the benefits for businesses in using social media as a means to enter into a dialogue with customers. But should a company develop a social media strategy?

This may seem like a silly question. Of course it needs to understand the medium and work to a set of principles in order to get the full benefits. But blogger Farshid Ketabchi argues that using social media is not in itself a marketing strategy, merely a means to implement it. He approves the senior marketing executive who has banned words like Facebook, Twitter and LinkedIn from his planning and strategy meetings.

“The point is that while social media may serve as an effective method of promoting your business, it is only a set of tools and channels that you may use to execute against your business plan and strategy.  It is part of the tactical stuff that you do after you have figured out your strategy.”

It’s an interesting view, and Ketabchi cites articles that expand on this thinking. See his piece here, and follow the links.

Some other posts you'll find interesting:

1. What’s your Twitter strategy?
2. Agencies could do better
3. More stock taking

This entry was posted on Monday, February 8th, 2010 at 1:05 pm and is filed under Comment. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.