Social Media moves into TV
Social Media is becoming increasingly ingrained in our lives. A recent piece by Guy Clapperton in the Guardian writes about how the convergence between social media and TV is becoming more of a reality.
Guy, who has done work for us, points out in an interesting piece how TV manufacturers are starting to add functions to their TV sets which will allow people to share photos through social networks, play online games, and watch YouTube.
The advantages for smart companies who are winning with social media is that they will be able to reach TV audiences for a fraction of the cost of TV advertising if they have valuable and interesting content through YouTube channels and so on. Tragically there are still companies who don’t even allow their communications professionals to access YouTube at work.
Meanwhile their key audiences are accessing youtube online and will soon be watching it on their TVs. For smart companies, the possibilities of social media on TV presents plenty of opportunities.
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