Riky Gervais on social media
There’s an entertaining interview with comedian Ricky Gervais in The Guardian today where he talks about the role of his blog.
His personal blog gets 300,000 hits a day which he says is more than most daily newspapers.
He uses his blog to protect his reputation and correct misquotes. He says:
‘I don’t do it for people who have slagged me off or don’t like my work…I do it for people who I feel have wronged me. If they misquote me, I think I’m totally justified in saying, ‘I didn’t say that.’ Your reputation is still the most important thing that you’ve got.’
More organisations are begining to realise that a blog and podcasts and strategically well executed social media techniques give you direct access to your audience. You don’t need to be totally dependent on traditional media. And you can correct mistakes quickly and easily.
You can read the full interview here.
And you can follow Ricky Gervais on his blog at www.rickygervais.com
