T-Mobile is a brand that knows how to combine social media and hot trends to create virals. Last year, it dominated YouTube and TV advert slots with its flashmob dances in Liverpool Street Station. This year it created a singing group to greet air passengers at Heathrow.
Now, T-Mobile has combined one of the hottest videos of the last five years with one of the hottest events of the year.
The T-Mobile Royal Wedding
Following the huge success of Jill and Kevin’s Wedding Entrance Dance, T-Mobile has recreated it using lookalikes of the Royal Family. Even The Queen shakes her thang down the aisle.
Unsurprisingly, it’s another huge hit for the phone network, proving that it definitely has its finger on the pulse when it comes to popular culture and the benefits of video media.
Are you a fan of T-Mobile’s viral videos?