Jet Blue now has more than 900,000 Twitter followers as it continues its strategy of using Twitter as an effective medium for engaging with customers.

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Jet Blue is successfully harnessing the power of social media to boost its reputation and gain influence.

The company is showing that in a global economy new social media tools enable you to be innovative and highly competitive.

It can now communicate directly with hundreds of thousands of its stakeholders and does not have to be so dependent on traditional media which can distort its messages.

Jet Blue is also recognising the fact that hundreds of thousands of its customers/stakeholders are using social media tools. It is their preferred way of communicating.