It’s no secret that I admire the work of Jeff Jarvis. His book What Would Google Do? is a fascinating insight into the impact that Google is having on our culture and the ways we do business.

John Gapper from the FT has criticised his book. Rather than being like Google, businesses should be like Apple, Gapper says.

Jarvis has countered Gapper saying he has an ‘old media mindset’ which is bent on control.

Here’s Gapper’s review.

You can follow Jarvis on: www.buzzmachine.com