Some interesting comments here by Kodak’s head of marketing about how social media has helped the company revive its financial fortunes.

Kodak was brought to its knees by the digital camera revolution in the past decade, with sales of photographic film virtually being wiped out and all but three of its 21-strong senior team leaving. Now, according to CMO Jeff Hayzlett, it has reinvented itself primarily as a B2B company, using Twitter to help develop relationships with partners.

Hayzlett has over 11,000 Twitter followers. “I’m directly talking to photographers and commercial printers, our customers, and it’s a way for me to interact directly without filters and without someone else telling me what they said or how they said it,” he says.

Kodak now plans to hire a ‘chief listener’ to keep track of social media comments referencing the brand and hear from customers about their concerns and ideas.