A lot of people assume that social media is for young people. But the facts do not always support this assumption.
Research from Nielsen suggests that Twitter, for example, is most popular among 35-49 year olds. It is not as popular among the young as some might have thought. I don’t buy the argument that social media is only for young people anyway. Why should it be? Technology does not discriminate on the basis of age.
Social media is for everyone and is becoming more and more ingrained into all of our lives and in doing so it challenges the assumptions of many traditional business communications models. Especially those that are based on securing access to a limited number of so called experts.
Everyone can talk about your brand and business now. It is time to use social media to treat all of your customers in the same way as you would treat one FT reporter.