CSR is one of the areas which lends itself well to social media. Start small and be prepared to experiment is the conventional wisdom. But clearly CSR can make use of the space online to be creative and to enter into conversations directly with stakeholders. Brochures and traditional means of communications have their place, but the shift to online consumption of news and information is becoming so integral to our lives that CSR programmes have to be actively involved, in order to be relevant and to share the work they are doing efficiently and effectively.
Here are some interesting examples with some feedback from the companies involved.