The Pope is encouraging priests to get in on social media.

He obviously gets it. He is telling priests not to bother just sticking up times of church services, but “to proclaim the Gospel by employing the latest generation of audiovisual resources (images, videos, animated features, blogs, websites) which, alongside traditional means, can open up broad new vistas for dialogue, evangelisation and catechesis.”

“The increased availability of the new technologies demands greater responsibility on the part of those called to proclaim the Word, but it also requires them to become more focused, efficient and compelling in their efforts,” he goes on.

Good advice for any business, too.