With the explosion of social media, many marketers are looking for the key influencers who can spread their messages further. But is this the right approach to be taking? Isn’t that the old mass marketing approach?
The idea of being able to find a few people who will then ignite your message online does seem to be stretching it a bit. It is the quality of the message that matters in the end, not the messenger.
Influence also comes from having effective online conversations and developing relationships in your key online markets.
Those people who have genuinely created huge influence online agree that it is the quality of the message. You can read more here.